User Funnel Process

This page describes the user funnel process within Zendrive SDK, beginning from the time that a user onboards till the user reports a successful trip.

The Zendrive User Funnel Process

The user funnel process begins with driver authentication, after which, the health of the user's connection is established. Users who are actively reporting a trip are considered Active Drivers.

1. User Authentication

After the SDK is properly set up on the user's device, the user is registered and authenticated on the SDK. This is the first step in the user onboarding funnel process. You can view the following metrics for the users in your fleet on the Zendrive Dashboard's Driver Onboarding Page:

• The total number of users with the SDK properly authenticated and set up.

• The number of users who:

  • Have correctly set up all device permissions.

  • Are missing at least one required permission.

  • Whose device permissions could not be determined.

• The number of drivers with at least one captured trip, based on their connection health.

2. User Health Connection

A registered user's connection status can be one of the following at any given time:

• Connected: The Zendrive servers mark the registered user as 'Connected' when the user uploads a packet of information during the given analysis period.

• Green: A Green status indicates that the user is showing healthy heartbeats, and there's at least one healthy heartbeat a day.

• Orange: An Orange status indicates that the user demonstrates partially healthy heartbeats. In this case, some heartbeats are healthy while others are unhealthy on the given day.

• Red: A Red status indicates that all of a user's heartbeats are unhealthy and there was at least 1 heartbeat on the given day.

3. Active Drivers

You can view a drill-down perspective of any user's progress through the funnel in the Zendrive Dashboard's Driver Onboarding Trends Page. On this page, you can see the exact number (and percentage) of active drivers on your fleet at any given point in time. You can use this page to track and identify changes or enhancements to your onboarding experience to improve Healthy and Active user count. It can also help you to determine if users are toggling their permissions which could potentially implicate fraud.